| PREFACE
The
means by which architects, planners, and builders communicatewith
clients, with each other, with government agencies, and with
the publicare changing. For the first time in history,
design professionals have a powerful, interactive, multimedia
communication channel: the Internet. Direct, two-way communication
of visual and spatial ideas with clients, building users, public
officials, and ordinary citizens is now possible. Moreover, hypertext
gives designers the ability to make powerful connections between
isolated pieces of information, supporting collaborative design
and group decision making.
Designers
have unique communication requirements. Most of our work is described
using graphical two- and three-dimensional media. These forms
of communicationplan, section, and elevationare optimized
for building three-dimensional buildings and spaces using two-dimensional
documentation, but they are largely ineffective for communicating
with ordinary people. Three-dimensional models are better, but
their physical limitations make them useful mainly in small group
situations, not as mass media. In a connected society, one in
which stakeholders are demanding more participation than ever
in planning and design, the Internet is giving everyone in the
building enterprise a chance to communicate more effectively
to an expanded audience.
 |
The
on-line Geographical Information System (GIS) for Turin,
Italy |
Two
broad trends in communication, audiovisual media and networked
computing, are converging at the beginning of this new century.
During the twentieth century, movies and television became the
main venues for cultural expression in Western society, surpassing
literature and live performance. People began to receive more
of their information and entertainment from screens and less
from paper. No one doubted the power of these media to persuade
and inform, but access to audiovisual media production was limited
and expensive; one needed a movie studio or a broadcast license.
An architect may have realized the immense potential of multimedia
to simulate physical space, for example, but had little opportunity
to use it. Besides, architects needed to communicate with only
a few people at a time, the client mainly; certainly not neighbors,
building users, faculty committees, or politicians.
The
convergence of audiovisual media with the Internet makes powerful
communication tools far more accessible, just at a time when
architects, planners, and builders find they need to communicate
with a more diverse audience than ever before. The media convergence
is most developed on the World Wide Web, which integrates text,
images, video, and sound into an interactive global network that
is cheap, easy to use, and almost universally available. It is
an excellent time for design professionals to acquaint themselves
with new means of communicating. |